Case Studies
Case Studies
Case Studies
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased
Host Sign-ups
65%
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
I teamed up with the CEO and a cross-functional team to reduce the onboarding time by 40%.
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased
Host Sign-ups
65%
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency features can enhance user trust and engagement. Through analysis of industry examples, I explore it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Reimagining Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global VMS Provider
#1
Reimagining
Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global
VMS Provider
#1
Reimagining Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global VMS Provider
#1
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID, I had a mentorship opportunity with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
Let's build something great together.
Let's start the conversation.
Let's build something great together.
Let's start the conversation.