Product Designer
Crafting Stories That
Stick & Click
Solve with empathy, design with insight,
and iterate with purpose
Open for Opportunities
Product Designer
Crafting Stories That
Stick & Click
Solve with empathy, design with insight, and iterate with purpose
Open for Opportunities
Product Designer
Crafting Stories That
Stick & Click
Solve with empathy, design with insight, and iterate with purpose
Open for Opportunities
Product Designer
Crafting Stories That
Stick & Click
Solve with empathy, design with insight, and iterate with purpose
Open for Opportunities
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased
Host Sign-ups
65%
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
I teamed up with the CEO and a cross-functional team to reduce the onboarding time by 40%.
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
I teamed up with the CEO and a cross-functional team to reduce the onboarding time by 40%.
Transforming Salle Privée: Revitalizing Onboarding and Marketplace
Reimagining onboarding and the birth of the ‘Vibes’ feature. This resulted in 40% decrease in onboarding time and a notable 65% increase in host sign-ups, elevating user satisfaction and operational efficiency.
Reduced Onboarding Time
40%
Increased
Host Sign-ups
65%
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency features can enhance user trust and engagement. Through analysis of industry examples, I explore it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency features can enhance user trust and engagement. Through analysis of industry examples, I explore it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Rethinking UX for AI: When Friction Becomes a Feature
This article examines how strategic friction points and transparency can enhance user trust and engagement. Through analysis of industry examples, I explore if it can transform AI interactions from opaque experiences into more trustworthy user journeys.
Reimagining Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global VMS Provider
#1
Reimagining
Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global
VMS Provider
#1
Reimagining
Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global
VMS Provider
#1
Reimagining Security Workflows
Led end-to-end design for Genetec's core security tools, from evidence management to emergency response, enhancing how law enforcement and operators search archives, export evidence, and monitor 911 dispatch calls.
Security Events Processed Daily
15B +
Global VMS Provider
#1
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID, I had a mentorship opportunity with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID, I had a mentorship opportunity with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
From Vice to Virtue: The Evolution of The Daily Toke's Pitch Deck
During COVID-19, I had a mentorship opportunity through bi-weekly sessions with a former Vice executive, now at the forefront of Snoop Dogg's cannabis branding. Witness a pitch deck that could signal a fresh start for my previous startup.
Post Reach
840K
Post Enagement
67K
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Reimagining Salle Privée:
A Pitch to Sid Lee
Journey through the Salle Privée transformation into 'Poppin', where I orchestrated a pitch to Sid Lee, a new venue booking platform that employs multi-vibe video testimonials to authentically represent a venue's potential.
Seeking
Investment
+$1M
Experience
Experience
Experience
UX Designer
UX Designer
UX Designer
UX Designer
1 of 7 UX designers for the #1 global provider for Video Management System (VMS)
1 of 7 UX designers for the #1 global provider for Video Management System (VMS)
1 of 7 UX designers for the #1 global provider for Video Management System (VMS)
1 of 7 UX designers for the #1 global provider
for Video Management System (VMS)
Genetec
Genetec
Genetec
Genetec
Jan 2024 - Dec 2024
Jan 2024 - Dec 2024
Jan 2024 - Dec 2024
Product Designer
Product Designer
Product Designer
Product Designer
Lead design and product strategy for venue booking platform for event planners
Lead design and product strategy for venue booking platform for event planners
Lead design and product strategy for venue booking platform for event planners
Lead design and product strategy for
venue booking platform for event planners
Salle Privée
Salle Privée
Salle Privée
Salle Privée
Jun 2022 - Feb 2023
Jun 2022 - Feb 2023
Jun 2022 - Feb 2023
Freelance UX Designer
Freelance UX Designer
Freelance UX Designer
Freelance UX Designer
Founder of Independent design consultancy specializing in landing pages and SASS
Founder of Independent design consultancy specializing in landing pages and SASS
Founder of Independent design consultancy specializing in landing pages and SASS
Founder of Independent design consultancy
specializing in landing pages and SASS
Nebula Design Agency
Nebula Design Agency
Nebula Design Agency
Nebula Design Agency
Jan 2020 - Dec 2023
Jan 2020 - Dec 2023
Jan 2020 - Dec 2023
Founder
Founder
Founder
Founder
Built and scaled educational content platform focused on CBD and Hemp industry insights reaching
50,000+ monthly visits
Built and scaled educational content platform focused on CBD and Hemp industry insights reaching
50,000+ monthly visits
Built and scaled educational content platform focused on CBD and Hemp industry insights reaching
50,000+ monthly visits
Built and scaled educational content platform focused
on CBD and Hemp industry insights reaching
50,000+ monthly visits
Daily Toke
Daily Toke
Daily Toke
Daily Toke
Jan 2018 - Dec 2020
Jan 2018 - Dec 2020
Jan 2018 - Dec 2020
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
My Design Process
Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
01
Discover 🕵️♂️
Diving deep to unearth user insights and set the stage for a design that truly resonates. It's about understanding the heartbeat of the user base, laying the groundwork for a solution that is both intuitive and delightful.
Define 🗺️
Crafting the blueprint with a clear focus, turning rich insights into actionable strategies. This stage is where we distill the complex into the simple, setting a clear roadmap that guides every subsequent step.
02
Develop 🛠️
Breathing life into ideas through collaborative brainstorming and iterative design. It's a dynamic, hands-on phase where ideas evolve through a cycle of creation, feedback, and refinement.
03
Deliver 🚀
Bringing the vision to life with a polished, user-centric design ready to make a splash in the market. It's the grand reveal, where every detail is fine-tuned to offer a product that not only meets but exceeds user expectations.
04
Skills
Skills
Skills
UX Design
UI Design
Product Design
Front-End Development
Design Sprint
Interaction Design
User Testing
Usability Testing
UX Research
Leadership
Mentoring
+ More
Frequently asked questions
If you were a UX tool, which one would you be and why?
What's your spirit animal in the startup ecosystem?
If you could have a superpower, what would it be and how would you use it in your UX design process?
What's your favorite part about working in a startup environment?
Let's build something great together.
Let's start the conversation.
Let's build something great together.
Let's start the conversation.
Let's build something great together.
Let's start the conversation.