Case Studies

Experience

FAQ

Get in Touch

Canada

Hi, I'm

Seyon

A product designer with 5+ years of experience. Shipped features adopted by the Chicago Police Department, Netflix and Starbucks.

View all case studies

Read case study

Visit website

Entreprise, WEB App

Improving archive search for #1 global leader in surveillance software

FoodTech Startup, Web App & Mobile App

Designing the first
e-commerce platform for home cooks

Designing the first e-commerce platform for home cooks

View presentaion

Visit website

Design Challenge FROM INTACT INSURANCE, MoBILE APP

Improving conversion for car insurance

View presentation

Visit iOS app

GENETEC's UX NEWSLETTER, MY FIRST UX RESEARCH ARTICLE

Rethinking UX for AI: When Friction Becomes a Feature

Read article

Experience

Lead Product Designer

Lead Product Designer

Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience to improve conversion by 25% and align with home cooks’ workflows

Leading UX and product design for an early-stage food-tech startup, redesigning the ordering model and storefront experience

Home Eatz

Dec 2024 - Current

UX Designer

UX Designer

Designed surveillance and emergency response tools used by law enforcement (Chicago Police Department), international airports (e.g., Heathrow, Louisville), and enterprise brands like Netflix, Starbucks and Uber

1 of 7 UX designers for the

#1 global provider for

Video Management System (VMS)

1 of 7 UX designers for the

#1 global provider for

Video Management System (VMS)

1 of 7 UX designers for the

#1 global provider for

Video Management System (VMS)

Genetec

Jan 2024 - Dec 2024

Product Designer

Product Designer

Led UX for a venue booking platform, redesigning onboarding and negotiation tools that increased sign-ups by 65%, and monthly bookings to $270K

Lead product strategy for venue booking platform for event planners

Salle Privée

Jun 2022 - Feb 2023

UX Designer

UX Designer

Freelancer at agency, designed marketing sites and apps for healthcare and fintech, including a clinic scheduling system that reduced booking errors by over 55%

Freelancer at agency designed landing pages, marketing assets, mockups, and prototypes

Nebula Studio

Sept 2019 - Jun 2022

Founder

Founder

Built and scaled educational content platform focused on CBD and Hemp industry insights reaching

50,000+ monthly visits

Built and scaled educational platform focused on CBD and Hemp reaching

50,000+ monthly visits

Built and scaled educational platform focused on CBD and Hemp reaching

50,000+ monthly visits

Built and scaled educational platform focused on CBD and Hemp reaching

50,000+ monthly visits

Daily Toke

Jan 2018 - Dec 2020

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

01
Empathize & Discover 🕵️‍♂️
I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.
Strategize with Insight 🗺️
I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.
02
Design with Intent 🛠️
I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.
03
Test, Refine, Deliver 🚀
I validate early with prototypes, test with users, and fine tune based on feedback.
04

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

01

Empathize & Discover

I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

Design with Intent

I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

03

Strategize with Insight

I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

02

Test, Refine, Deliver

I validate early with prototypes, test with users, and fine tune based on feedback.

04

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

01

Empathize & Discover

I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

Design with Intent

I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

03

Strategize with Insight

I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

02

Test, Refine, Deliver

I validate early with prototypes, test with users, and fine tune based on feedback.

04

My Design Process

Where precision meets passion: I approach each project with a detailed strategy while inviting creativity to lead the way. It's about crafting experiences that are as thoughtful as they are vibrant

01

Empathize & Discover

I dig deep into the problem space, understanding users through research, interviews, and journey mapping. This helps uncover not just what they need and what drives their behaviour.

Design with Intent

I create interfaces that feel intuitive and engaging, balancing aesthetics with usability. Every detail, from layout to microcopy, is crafted with purpose.

03

Strategize with Insight

I translate insights into clear and actionable design goals. This phase connects the dots between user needs and business priorities.

02

Test, Refine, Deliver

I validate early with prototypes, test with users, and fine tune based on feedback.

04

Skills

UX Design

UI Design

Product Design

Front-End Development

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

+ More

Stack

Frequently asked questions

If you were a UX tool, which one would you be and why?

What's your spirit animal in the startup ecosystem?

If you could have a superpower, what would it be and how would you use it in your UX design process?

What's your favorite part about working in a startup environment?

Let's build something great together.

Let's start the conversation.

Schedule a Chat

Mail

Let's build something great together.

Let's start the conversation.

Schedule a Chat

Mail

Let's build something great together.

Let's start the conversation.

Schedule a Chat

Mail

Let's build something great together.

Let's start the conversation.

Schedule a Chat

Mail

Hi, I'm

Seyon

A product designer with 5+ years of experience, shipping features adopted by the Chicago Police Department, Netflix and Starbucks.

View all case studies

Canada